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This housing company is constantly pursuing product upgrades. How does it innovate high-end residential buildings?

From: 本站 Author: admin Posted: 2018-08-25 10:49:15 View: 36
As we all know, the real estate market has developed to this day, the concept of consumers has undergone earth-shaking changes, living is not the only function of housing, consumers pay more attention to added value. When the product is king, the housing companies have upgraded their products in order to meet the increasing demands of consumers. Recently, Rui Teng was invited to participate in the launch of the Dongyuan high-end “Indian” brand with the theme of “Changing Life • Dongyuan Impression”. The press conference was held in Chengdu, and the Dongyuan Group's pursuit of continuous upgrading of products was shown.

As we all know, the real estate market has developed to this day, the concept of consumers has undergone earth-shaking changes, living is not the only function of housing, consumers pay more attention to added value. When the product is king, the housing companies have upgraded their products in order to meet the increasing demands of consumers. Recently, Rui Teng was invited to participate in the launch of the Dongyuan high-end “Indian” brand with the theme of “Changing Life • Dongyuan Impression”. The press conference was held in Chengdu, and the Dongyuan Group's pursuit of continuous upgrading of products was shown.


Brand release site map

Dongyuan Group has always adhered to the customer logic, timely release its high-end product brand "print series", with the theme of "design for the good", redefining the lifestyle, from product quality, landscape experience, home design, property services, community support, etc. All aspects of the industry, providing a model of high-end housing for the industry.

1. India comes from the Yangtze River

No matter how the times change, quality is the core. Dongyuan Group is well versed in this, always focusing on product capability upgrades, and product strength as the company's first competitiveness, one step at a time, ingenuity products. In 4 years, Dongyuan won five awards in the industry, including the Zhan Tianyou Award, and Dongfeng D7, Central Avenue, Xiangjun, Chongqing Yinjiang and other project teams have appeared on the honor list of Zhan Tianyou. In particular, Chongqing Yinjiang River, with the concept of “one step, one scene, one scene and one fine”, created another peak era of landscape mode, which was rated as “the first luxury house in western China” by the authoritative organization, and “2015 high-end project brand value TOP10”. ".


Dongyuan Group Award-winning photos

Dongwon strives to better integrate with the urban landscape, and has made unremitting efforts in every detail. The Xiangyun Hanbaiyu, standing between the flowing waters of the Changchun River Hall in Chongqing, was specially collected in Australia for mining and collecting from the sea. The copper peach screen was 158 pieces of artisans, took 30 days and nights, and experienced more than 200 processes. Finely crafted. Nowadays, Dongyuan Chongqing Yinjiang has successfully handed over the house. Dongyuan Group has realized its commitment to customers, enterprises and the industry. The Yinjiang River has become the landmark of Chongqing luxury home. Behind the success is Dongyuan's pursuit of products, insights into customers, and understanding of strategy.


Brand release site map

Dongyuan Group's genes focused on customer value have been passed down, hoping to have better products to give back to customers. Therefore, based on the successful experience and product spirit of Yinjiang, Dongyuan's high-end product brand “print series” came into being. The naming of "Indian" has two meanings. On the one hand, it tempers and continues the experience and attitude of Dongyuan's first high-end product, the Yangtze River. On the other hand, "In India" itself associates with the seal and represents the promise. And responsibility. Dongyuan hopes to express its commitment to customers and its commitment to products in this brand's proposition.


Zhang Aiming's total on-site interview

From Chongqing to Hangzhou, this time, Dongyuan brought the “Print Series” to Chengdu to further extend the experience and attitude of the “Indian” products. “Chengdu Dongyuan·Indus Yangtze River is our high-end market, a show of thick and thin hair,” Zhang Aiming, vice president of Dima and the general manager of the West China region of Dongyuan Group, said at the press conference, “We are ten years old, Committed to development and operation, not only to provide consumers with a living space, but also to create a sense of well-being."


Hangzhou Dongyuan·India Future Project Reality

In May 2018, the 15th "China Top Ten Luxury Houses" list, Chengdu Dongyuan·Indus Yangtze River won the 2018 China High-end Scene Luxury Mansion Innovation Award. As the only exclusive list of 15 consecutive successful publications in China, China's top ten luxury homes list is also the most authoritative and influential award in the field of luxury homes.

2, the era of India

Under the new era of "the main contradiction of our society has been transformed into a contradiction between the people's growing needs for a better life and the development of inadequate imbalances," housing enterprises have been given new missions and responsibilities, and services and life have become the home of many housing companies. Develop new propositions. Under the new era background, the "Print Series" will be based on the brand concept of "design for the good", paying tribute to the big era and bringing a new era image to the city.

As Anbo, the chief brand consultant of Dongwon Group, said, in this era, high-end is not simply a measure of wealth, but also needs to have insight into the times and control of life. Therefore, the printed series is mainly aimed at those rich people who have rich experience, clear self-awareness and ability to consume. This part of the customer group has their own understanding and pursuit of products and life, they do not accept "will be", but also pursue emotional and cultural resonance. Therefore, the printing series focuses on strengthening the product design strength, with the printing as the origin, including the "Printing 12 Twelve Products", "Impression Twelve Scenes", "Printing 12 Tale", "Printing Twelve Novo", "Printing The "Twelfth Chapter of the Law" and other full-value system, corresponding to the living space, scene experience, community support, quality commitment, property services and other product planning, to provide a model for the high-end residential quality in the industry.


Chongqing Dongyuan·Industrial Yangtze River Real Map

The printing series does not pursue the noble and luxurious, but through the more thinking and design of life, the feeling of returning customers home is infinitely magnified. For example, the printing series reorganizes the home route, creates a mood through the addition of a sound system, and gives the owner a quiet thought of “heart is the return”; the theme design of the community landscape, focusing on the creation of scene nodes, designing the infiltration of emotions and memories. Scenes, people and the environment have emotional connections, can feel the beauty of life from the life of a certain stop in the community, return to the true nature of life; India series also specifically use the "light art" space design, let the family's face value Improve the style of life. After all, in addition to comfort, a “high-value” home will give customers more happiness. The print series makes the home look and interesting through the light artistic design of the light, color and pattern of the house.


Brand release site map

3. Printing a small society

Home, both to meet the present, but also to foresee the future, to pass on a life philosophy to those who live in it. On the issue of "how to balance the relationship between family and career", Dongyuan put forward unique insights. The original "old friend" community service system of Dongwon's first creation series, a long-term connection of a family-owned butler, conveys the warm and welcoming "small society" culture, allowing customers to share the "little days" of the neighborhood watch.
At the same time, unlike the traditional residential functions of the family, the Dongyuan Yin series products are empowered by the residences, making community services and community landscapes a part of life. All along, Dongyuan has been pursuing the design of a benign ecosystem that allows owners to truly enjoy living in the Dongyuan community. This unique community ecosystem is also the biggest difference between the Dongyuan community and other communities. Therefore, Dongyuan from the early 1.0 era "by communication to eat", to the 2.0 era of "let the connection happen", to achieve a more quality connection between people in the community, and then to the 3.0 era of "the club community" planning Deeply explore the internal resources of the community and open up a sharing system for internal and external resources.

Chongqing Dongyuan·Injiang State Cliff Club

Dongyuan hopes that the house will not only provide the owners with a stable residence, but also hope that they will feel a different quality of life in the project. Therefore, Dongwon always insists on the path of community value innovation while invigorating the product strength. It has produced a great brand benefit with ten years of persistence. The system of “Children’s Dreams Enjoy 3.0” is the community operation of the industry. The model of innovation has been recognized by third parties for many years. It is based on the continuous satisfaction of customer demand and product optimization and improvement that Dongyuan has continued and steady development in the second half of the property market, and has been walking on the road of product innovation.

According to the “Top 200 List of China Real Estate Enterprises Sales in the First Half of 2018” released by Ke Ruirui, Dongyuan Group’s sales performance in the first half of this year reached 24.28 billion yuan, a year-on-year increase of 163.3%, and this figure directly led Dongyuan to rise to Ranked 50th in the industry and ranked 42nd in the industry with a sales area of ​​2.01 million square meters.

The good development momentum is affirmation of Dongyuan's past efforts. I believe that in the days to come, Dongwon will continue to develop high-end residential buildings, with a more foreseeable lifestyle, so that the "print series" will open a new style of urban life. .